Driving Belgium’s digital future.

Hi there, we are IAB Belgium, powered by BAM.

Developing & accelerating Belgium’s digital advertising and marketing ecosystem through collaboration among brands, media owners, tech companies, agencies other relevant businesses. Driving innovation and competitiveness by aligning Belgian digital marketing & advertising practices with European standards and frameworks, within BAM.

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Join our activities!

IAB MIXX Awards: Submit your cases

09 October 2026

The IAB MIXX Awards 2026 celebrate Belgium’s most impactful and innovative digital advertising campaigns. Submit your best work across 16 categories and gain recognition from the industry’s leading experts. Entries close on 9 October 2026 at midnight.

Submit your cases

IAB MIXX Awards: Ceremony

01 December 2026

The IAB MIXX Awards are Belgium’s leading celebration of digital marketing excellence. The awards recognise the most creative, effective and innovative work from brands, agencies and media players across the industry.

For 2026, we’re reinventing the event with a fresh new vibe, more energy, more visibility, and a renewed focus on what makes our digital ecosystem unique.

Book your seats

BAM Marketing Congress

3 & 4 December 2026

On 3 & 4 December 2026, the BAM Marketing Congress returns to Brussels Gate for a landmark anniversary edition.

For 45 editions, the congress has brought together marketers, brands, and industry leaders to explore the ideas, trends, and innovations shaping the future of marketing.

This year promises two days of bold thinking, inspiring conversations and actionable insights from some of the industry’s most influential voices.

Secure your place today and join the marketing community for this special anniversary edition.

More information

How we drive digital knowledge into the market?

Content and standards

Alignment with IAB Europe

Cross-industry alignment

Community and ecosystem

Activities and knowledge sharing

Advisory Board

We unite to strengthen Belgium’s digital expertise within BAM, bridging fragmentation and aligning with European standards.

Fleur Parnet

CEO of BAM

Frederic Martins

Digital Director at RMB & part of the BAM board of Directors

Roel Van Aelst

Strategic Partnership Director at iO

Nele Vanhecke

Sales Manager retail media at bol.com

Alain Heureux

Tech Entrepreneur, Investor and Expert in Innovation&Entrepreneurship

IAB Belgium, powered by BAM and supported by our trusted partners:

Platinum partner

Gold partners

Silver partners

Join the community!

Interested in joining forces and becoming part of
the IAB Belgium partnership ecosystem?

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IAB in Europe, keep yourself updated!

View all IAB Europe news

insight

Attitudes to digital advertising report

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news

IAB Europe Welcomes Digital Omnibus Ambition

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event

IAB Tech Lab – Signal Shift Europe

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