Driving Belgium’s digital future.

Hi there, we are IAB Belgium, powered by BAM.

Developing & accelerating Belgium’s digital advertising and marketing ecosystem through collaboration among brands, media owners, tech companies, agencies other relevant businesses. Driving innovation and competitiveness by aligning Belgian digital marketing & advertising practices with European standards and frameworks, within BAM.

Join our activities

Join our activities!

IAB Summer Apero

20 August 2026

IAB is organizing a relaxed summer apéro in August, bringing people together to network, unwind, and celebrate the season in a friendly atmosphere.

Register

IAB Round Table: The retail shift

22 October 2026

Join us for an inspiring IAB Retail Roundtable Breakfast!

The retail landscape is changing at lightning speed. Digitalization, shifting consumer expectations and the rise of omnichannel experiences are redefining how brands connect with consumers. During this morning session, we’ll explore how Belgian retailers can turn these challenges into real growth opportunities.

Start your day with fresh perspectives, meaningful conversations and actionable ideas to help your retail business not just adapt, but thrive.

Register

How we drive digital knowledge into the market?

Content and standards

Alignment with IAB Europe

Cross-industry alignment

Community and ecosystem

Activities and knowledge sharing

Advisory Board

We unite to strengthen Belgium’s digital expertise within BAM, bridging fragmentation and aligning with European standards.

Fleur Parnet

CEO of BAM

Frederic Martins

Digital Director at RMB & part of the BAM board of Directors

Roel Van Aelst

Strategic Partnership Director at iO

Nele Vanhecke

Sales Manager retail media at bol.com

Alain Heureux

Tech Entrepreneur, Investor and Expert in Innovation&Entrepreneurship

IAB Belgium, powered by BAM and supported by our trusted partners:

Platinum partner

Gold partners

Silver partners

Join the community!

Interested in joining forces and becoming part of
the IAB Belgium partnership ecosystem?

Become part of our community

IAB in Europe, keep yourself updated!

View all IAB Europe news

insight

Attitudes to digital advertising report

Read more

news

IAB Europe Welcomes Digital Omnibus Ambition

Read more

event

IAB Tech Lab – Signal Shift Europe

Read more