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JAN
4
2010
  
InSites Consulting finds changes in online shopping
InSites Consulting recently published a report with e-commerce data about the European Internet user. The study found that 1 out of 3 Internet users in Europe sell online. Lees meer >>
 
Posted in IAB Belgium 0 Reactie(s)
JAN
4
2010
  
US Internet users spending an average of 13 hours a week online
According to Harris Interactive, US Internet users are now spending an average of 13 hours a week online. Lees meer >>
 
Posted in IAB Belgium 0 Reactie(s)
DEC
7
2009
  
Synovate sees opportunities for behavioural targeting
According to recent worldwide research by Synovate many consumers are willing to accept behavioural targeting in order to improve their experience with advertising. One of the main conditions however is that the collected data don’t enable media or advertisers to Lees meer >>
 
Posted in IAB Belgium 0 Reactie(s)
NOV
30
2009
  
Eyeblaster releases new data regarding online video advertising
The past two years interactive advertising in and around online video has been on the rise. One of the leading players in the online video ad sector is Eyeblaster, a well known rich media and integrated advertising solutions provider. Lees meer >>
 
Posted in IAB Belgium 0 Reactie(s)
NOV
30
2009
  
Brands should be personal and ‘human’ on Twitter
InSites Consulting recently released some results of its ‘Ultimate Twitter Study’. The research company recommends brands to observe tweets very carefully and talk back to brand followers in a very personal way instead of merely spamming followers with advertisements. Lees meer >>
 
Posted in IAB Belgium 2 Reactie(s)
NOV
30
2009
  
Despite the recession European advertisers continue to rely on online advertising
According to new research from the European Interactive Advertising Association (EIAA) European advertisers have continued to rely on online advertising in this (almost past) year of recession. Lees meer >>
 
Posted in IAB Belgium 0 Reactie(s)
SEP
14
2009
  
Waar moet u op technisch vlak op letten?
Dit is het 4de deel in een reeks van 6 blog posts over e-mailmarketing, n.a.v. van het IAB e-mailmarketing Cookbook. Lees meer >>
 
Posted in IAB Belgium 1 Reactie(s)
JUN
10
2009
  
Hoe worden e-mails gelezen?
Dit is het 3de deel in een reeks van 6 blog posts over e-mailmarketing, n.a.v. van het pas verschenen IAB e-mailmarketing Cookbook. Lees meer >>
 
Posted in IAB Belgium 1 Reactie(s)
MEI
25
2009
  
To opt-in or not to opt-in
Dit is het tweede deel in een reeks van 6 over e-mailmarketing, n.a.v. van het nieuw verschenen IAB e-mailmarketing Cookbook. Lees meer >>
 
Posted in IAB Belgium 1 Reactie(s)
APR
20
2009
  
Waarom kiezen voor e-mailmarketing?
Dit is de eerste blogpost in een reeks van 6 blogposts over e-mailmarketing, n.a.v. van het nieuw verschenen IAB e-mailmarketing Cookbook.
Lees meer >>
 
Posted in IAB Belgium 0 Reactie(s)
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