It took some time, but finally he’s online. A virtual knowledge and meeting place for the virtual community of Belgian e-marketers. Check out what the new IAB website offers you!
You can learn from case studies, research and publications in the Knowledge Center, make contacts with interactive marketing experts in the Community, or consult the next IAB events (and off course register online). But you can also discover the scope and participants of the IAB Workgroups and Taskforces. Let me give you a little overview so you can discover it all!
What’s IAB?
What’s the mission of the Interactive Advertising Bureau Belgium? How is it organized? What are the member advantages? At which Workgroups and Task Forces can I participate? Are there other IAB’s in the world? Go to the IAB section to get the answers.
It’s all about networking
In the Members section you’ll discover not only which companies are member, but you can also find their profile. Every member company can add documents, press releases and job applications. And you can interact with all the contact persons of that company. The member section has become a real e-marketing experts community.
Networking is also something you can do at the IAB events: just check the Agenda to find out the events of the coming months you may not miss at all!
Knowledge is key
Looking for the IAB ad spending figures or the sectorial barometers? Searching for specific case studies, IAB publications or presentations of an IAB event? Just go to the Knowledge Center on the home page and use the search engine!
And off course, the IAB Toolbox with the glossary of our slang, the sales guidelines, the formats, the legal service and the late creative policy is at your disposal.
How to use the IAB website?
1. Register to keep in touch with the Belgian interactive marketing world
2. Update your member profile
3. Come back and again, and again, and again,…
And please, give us your feedback!
Patrick Marck
General Manager IAB Belgium |